Reshaping Rochester Awards

Event Information

Thursday, December 5, 2013
at the Temple B'rith Kodesh

with "Urban Observations" keynote presented by special guest Larry Glazer
, CEO & Managing Partner,
Buckingham Properties

Click here to download Info Sheet.
Click here to download Levels of Sponsorship.

Awards Planning Committee

Jean Dalmath
Maria Furgiuele
Roslyn Bakst Goldman
Amy Hecker
Suzanne Mayer
Tim Poley
Bill Price

Reshaping Rochester Awards

Each year, the Community Design Center presents a special luncheon event to honor the winners of the annual Reshaping Rochester Awards. The awards recognize exemplary regional initiatives and projects that positively impact people, neighborhoods, and the community. The Robert Macon Award for Urban Observation and the Betty Strasenburgh Award for Activism Award winners were nominated by the public!

Download Press Release: PRESS RELEASE Reshaping Rochester Awards Are Announced

Congratulations to the winners of the 2013 Reshaping Rochester Awards:

Robert Macon Award for Urban Innovation
Winner: Memorial Art Gallery Centennial Sculpture Park
Centennial Sculpture Park at the Memorial Art Gallery (MAG) is the recently improved campus that includes a public plaza, amphitheater, and public art installations. This notable addition to the MAG campus will have an
MAG Scultpure Gardenenduring impact on the urban fabric of the
Neighborhood of the Arts.
The project opens the campus to the
public, providing everyday access to art
and is a product of the successful
partnership between the
City of Rochester and the Memorial Art
Gallery of the University of Rochester. Developed in conjunction with the City of Rochester's
adjacent University Avenue Improvement and Art Walk Extension Enhancement Project, the
park features works of art from internationally known artists as well as gardens and
horticultural displays, a beautiful network of pathways, a plaza and amphitheater for
community gatherings and small performances, and a number of special interactive features
including "Poet's Walk" and "Story Walk."

Honorable Mention: Rochester Schools Modernization Program
The Rochester Schools Modernization Program is a collaboration of the District, the City of Rochester, and the state, to ensure that Rochester City Schools remain in good condition, offer every student a well equipped
and modern learning environment, and provide new accessible facilities for community use. The program created modern and well equipped school buildings while retaining and enhancing their character and heritage. Refurbishing existing buildings has signaled a renewed confidence and vitality in the neighborhoods.

Betty Strasenburgh Award for Activism
Winner: Richard DeSarra
For over 40 years Richard DeSarra has actively advocated for improving bicycling conditions in Rochester, Monroe County, and New York State, encouraging the inclusion of bike lanes and wide shoulders on all roads DeSarrabeing constructed or reconstructed with Federal funds. Today, major streets throughout Monroe County's
villages and in the City of Rochester now
have marked bicycle lanes. The former bicycle shop owner and member of the Rochester
Bicycling Club, has served as an advisor to the Genesee Transportation Council and helped
secure a federal grant to fund street level bike racks and bike lockers in municipalities
throughout the Council's 9 county region.He worked for almost six years to reach an agreement with the RochesterGenesee
Regional Transit Authority to equip all its buses with bike racks making Rochester the first major city bus system in NYS to have all its buses equipped with a bike racks. Richard's appearance at almost every roadway construction and reconstruction project meeting and hearing provides a voice for the growing number of recreational and commuting bicyclists to ride on the road safely.

Honorable Mention: Joseph Avenue Business Association
Founded in 2011, the Joseph Avenue Business Association has rapidly become the stimulating force behind a
rapidly progressing revitalization effort of the Joseph Avenue business corridor with spillover effect into the surrounding residential community. Efforts include an annual festival, roadway improvements, a vision plan, new construction, building façade improvement, wall art and effort to convert the 10 year old dormant Congregation Bnai Israel Ahavas Achim into a regional use Museum of History and Religion.

Directors' Award
Winner: South Wedge Planning Committee
Since 1975, the South Wedge Planning Committee (SWPC) has had a long standing leadership role in the
revitalization of the historic city neighborhood. Starting as an outreach program of the Calvary St. Andrew's South Wedge Planning CommitteeChurch, this partnership of neighbors, community organizations, institutions and entrepreneurs have provided a
consistent path of economic and social redevelopment in a neighborhood that was once characterized as challenged replete with several hundred underutilized or vacant buildings and storefronts and a myriad of public safety issues. For over three decades, SWPC has achieved a steady and increasing series of accomplishments including tangible physical and social change and a visible achievement of improvement in the quality of life while maintaining choices in housing that have supported both diversity and opportunity. The innovative programs and initiatives supported by this dynamic organization, which include a farmers' market, community gardens, housing,commercial and business development guidance and a community newspaper, are a model for neighborhoods and urban villages throughout the region and an inspiration for all.

Honorable Mention: The Perry Project, Perry, NY
The Perry Project has taken an innovative approach to the revitalization and transformation of a village of 4000. By fostering public and private partnership and collaboration that encourages community participation and good design, this approach recognizes that success in recasting community involves combined grassroots efforts with those to rehabilitate, reuse, restore and construct the built environment. The additional focus on business models will allow these projects to succeed and prevail.

To download the Press Release click here.

Reshaping Rochester Award Categories and Past Winners

Robert Macon Award for Urban Innovation

This award, established to honor the late architect Robert Macon, is given for a building, development, or planning effort that has contributed in a unique way to the community and earned praise for its unique solution to urban design and the built environment.

2012 Winner: I-490 Western Gateway Project
Honorable Mention: Urban League of Rochester Economic Development Corporation for The Mills at High Falls

2011 Winner: University of Rochester for the Eastman East Wing Addition and Kodak Hall

Betty Strasenburgh Award for Activism
This award, named in honor of Rochester activist Betty Strasenburgh, celebrates civic spirit, persistence and determination that translate vision into reality. It recognizes an individual who has made a personal effort to go beyond boundaries to achieve a goal. These efforts must have made a visible change in a community, and affected people's thinking about the need to pursue challenging paths toward a productive end.

2012 Winner: Marketview Heights Collective Action Team
Honorable Mention: Tom Ferraro, Executive Director of Foodlink

2011 Winner: Jim Fraser and Jo Dickinson for Community Revitalization efforts in the Clifford/Conkey Neighborhood

Directors' Award
This award, given by RRCDC's Board of Directors, recognizes an individual or organization that has advanced the level of community design, planning, policy and financial competency, achieving visible success over a period of time; following best practices; communicating a vision to the community; maintaining sound financial management; and demonstrating steps to sustain continued success.

2012 Winner: City of Rochester Public Market
Honorable Mention: The Cultural Center Commission

2011 Winner: Village of Pittsford for Leadership in Planning